Morocco's Berry Sector Targets Cold Chain Gaps and Varietal Diversification at 2026 Soft Fruit Seminar

Morocco's berry sector is addressing cold chain shortcomings and post-harvest handling to strengthen its export position, while varietal diversification is being used to spread fruit availability across multiple market windows. These priorities were discussed at the XLIII International Soft Fruit Seminar Morocco 2026 and a technical farm tour in Larache.

Farm tour and varietal strategy

The delegation visited Afrique Berry, a member of the iBerry cooperative, and African Blue. Blueberry varieties observed on the farms included Sekoya Pop, Apex, Madeira, Cascade, and Eterna; the tour also covered raspberry plantings. By growing different varieties, the farms can distribute fruit availability across the season and respond to distinct commercial windows.

Participants from Chile, Mexico, Spain, the Netherlands, Peru, and Morocco took part in the field visits. The delegation also visited Agropol, an agricultural supply park under construction in the area.

Post-harvest and cold chain priorities

Post-harvest management was a central topic at the seminar in Tangier. Issues discussed included handling after picking, the speed at which berries enter cold storage, and shelf life on arrival at the buyer.

Philip Symons, EMEA Director of North Bay Produce, stated that the cold chain in Morocco needs improvement, referring to the country's position relative to other origins supplying fruit during the same period. He also pointed to the need to accelerate cooling after harvest to extend shelf life.

Ibrahim Bouhanch of Morocco Foodex focused on consistency in export supply, emphasising the need to guarantee quality, consistency, and trust, and linking these goals to post-harvest timing and shelf life.

Research validation and traceability

Ahlam Hamim, coordinator of INRA's Small Fruit Research Program, highlighted the need to validate technologies under Moroccan growing conditions before transferring them to growers. The research programme covers genetics, microorganisms, substrates, and moisture management. Hamim noted that innovation cannot be operational if it is not validated.

Loudili Hassan, ONSSA's regional director for northern Morocco, also highlighted self-monitoring and traceability as tools for recording actions and adjusting procedures when required.

Source: Blueberries Consulting