Catalytic Generators Expands Ethylene Ripening Systems Across European Markets

European market push

Catalytic Generators is broadening its presence in the European fresh produce sector after introducing its ethylene application systems at Fruit Attraction in Madrid. The company brings more than 50 years of U.S. fruit-ripening experience to European operators while continuing to serve customers in North America and worldwide.

Greg Akins, President and CEO, noted that the Madrid show gave the team the chance to reconnect with existing customers, meet prospective clients, and hear directly from European ripeners and fresh produce operators. One operator has already indicated plans to switch to the company's ethylene system next year, citing its focus on fruit ripening and upcoming wireless remote-monitoring capabilities.

Country by country, the company already operates in Germany and the Netherlands and is expanding its distribution network. In Italy, following its participation at Macfrut, Catalytic Generators is working with Brancato srl, a firm experienced in ethylene-based fruit ripening. In Spain, the company is developing relationships with local operators and pursuing regulatory approvals, with further progress expected in the coming months.

Ethylene application and monitoring

Catalytic Generators specializes in ethylene application for controlled ripening and degreening of bananas, avocados, tomatoes, citrus, mangoes, stone fruit, and other commodities. Its ethylene generators and Ethy-Gen® II Ripening Concentrate allow operators to generate ethylene inside ripening rooms under controlled conditions.

IFPA 2026: 45th year on the show floor

The company will attend the IFPA Global Produce & Floral Show from October 14 to 16, 2026, in Orlando, Florida, marking its 45th year exhibiting at the event. Representatives will discuss ethylene application, generators, Ethy-Gen II, and commercial ripening requirements at booth #3235.

At IFPA, Catalytic Generators will share its booth with sister company QA Supplies, which provides quality-control and monitoring equipment for perishables, including thermometers, data loggers, refractometers, fruit firmness testers, and air and ethylene analyzers. Akins emphasized that ripening is only half the picture: QA Supplies gives customers the instruments to verify pulp temperature, firmness, sugar content, and ethylene levels at every stage of the supply chain, so the quality they promise is the quality that arrives.

Akins also noted that a conversation on the show floor often does more than a dozen emails: someone describes their ripening room, the team talks through the generator, the ethylene concentration needed, the ventilation, and the controls, and the visitor leaves understanding how the system fits their operation.

Contact

Greg Akins, Catalytic Generators LLC Tel: +1 757 855 0191 Email: [email protected] www.catalyticgenerators.com

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