ebm-papst Launches Air Technology Hub in Malaysia to Extend Lifecycle and Digital Services Across Southeast Asia

On 22 October 2026, ebm-papst opened a new Air Technology Hub in Shah Alam, Malaysia, a 3,000 m² facility that brings local assembly, lifecycle services and digital solutions together to serve customers across Southeast Asia.

Facility and capabilities

The hub comprises a 2,000 m² warehouse, a 500 m² assembly and laboratory area, and a 500 m² office area. It supports local assembly of high-demand products for various application types, quality analysis, and stocking of selected products to improve availability and shorten delivery times. Beyond conventional production, the facility extends capabilities across the product lifecycle: local RMA (Return Material Authorization) analysis, repair and refurbishment of selected products, fan health monitoring, and retrofit proof-of-concept initiatives. Technical training for customers, partners and employees is also part of the offering.

A dedicated Customer Experience Center allows customers and partners to explore ebm-papst technologies for different applications and discuss system-performance improvements through intelligent controls, digital connectivity and retrofit solutions.

Strategic context

The hub is part of ebm-papst's "Local for Local" strategy and its regional Air Technology Hub network in Asia-Pacific, which also includes the South China Air Technology Hub in Guangdong, China. Malaysia was selected for its established industrial base, skilled workforce and strategic location within Southeast Asia. Growing investment in HVAC systems, data centers and energy-efficient buildings is driving demand for reliable air technology and stronger local technical support, the company noted.

Air technology has formed the foundation of ebm-papst's business for more than six decades.

Leadership perspective

Thomas Nuernberger, Chief Sales Officer of the ebm-papst Group and President & CEO Air Technology Asia-Pacific, Middle East & Africa, stated that customers today expect more than an efficient fan or motor; they need partners who understand the complete application and can help reduce energy consumption, enhance reliability and optimize lifecycle performance. He described the Malaysia hub as an important part of the Local for Local strategy and a reflection of the company's long-term commitment to the region.

Thomas Schwab, Vice President of Digital Services and Solutions APAC & MEA and Managing Director of ebm-papst Southeast Asia, explained that the hub connects the physical product with the expertise and digital capabilities needed to improve performance in real applications. By combining application expertise with digital services in one location, the company can work more closely with customers, use operating data more effectively, and develop solutions tailored to specific systems and operating conditions, he said, adding that this enables greater energy savings and improved equipment reliability through measures such as predictive maintenance and fan health monitoring.

Ramesh Swaminathan, Sales Director for Malaysia, Thailand and Vietnam and Country Manager of ebm-papst Malaysia, emphasized that the main difference for customers is proximity and flexibility. The hub allows the company to adapt the product mix more flexibly to changing requirements, reduce lead times, and optimize local conversion to finished goods. Customers will also benefit from faster root cause analysis and expanded lifecycle services, he noted.

Grand opening

The grand opening brought together customers, business partners, and representatives from the HVAC industry, who toured the new facility and learned about its assembly, laboratory, warehouse, and customer experience capabilities.

Source: ebm-papst.